We are delighted to be partnering up with The Lofoten Seaweed Company as a supplier of wild-harvested, arctic seaweed for our products.
Based in Napp in the Lofoten archipelago, they are surrounded by raw nature, exposed to the elements all year round.
Angelita and Tamara primarily harvest seaweed for food consumption but when we approached them asking if they could harvest Norwegian Sea Kelp (Ascophyllum nodosum) for us in addition, they happily obliged.
The seaweed up here in the arctic get's it's nourishment not only from the sea, but also from the midnight sun which shines 24 hours a day during the summer months. In the winter months the northern lights dance overhead whilst the seaweed gently sways in the crisp, clean waters around Lofoten.
It's this variable environment that provides a seaweed of the highest quality, perfectly suitable for use in our cosmetic products. Our body soap has already proved to be popular and will be available again when we soon recieve our fiirst deliv...
Sea Kelp has been used for health enhancing reasons for thousands of years. From the earliest civilizations, the sea has been considered to be an inexhaustible source of well-being. Ancient Mediterranean populations knew of the healing properties of sea water and its elements
In the far north of Norway, along the coastline of Brønnøysund, a seaweed known as 'Ascophyllum nodosum' can be found. This seaweed undergoes strong climate stress, due to being exposed to the sun and extreme weather whilst being immersed in freezing Arctic waters. It has active components of the highest quality and purity.
The seaweed we use is harvested by a company called Algea They harvest 'Ascophyllum nodosum' following a strict process to preserve its quality, with tools and technologies that are so advanced that they leave the environment completely unchanged. Processing takes place near harvesting areas to keep all the properties intact.
In just a few short weeks we've launched our products in a local store, started an online shop, sent packages to the US, England, Scotland and all over Norway, been contacted by several bloggers wanting to know more about our concept and products and been contacted by one of the countries largest importers of wines and spirits because they thought our concept of recycling beer for cosmetics was pretty cool. Phew!
All along the way there's been kind comments, words of encouragement, suggestions for collaborations and of course, people purchasing our products.
It's hectic and tiring, but that's all good when you're doing something you truly believe in. Going to bed every night doubting everything you did that day, wanting to change it all the day after, just to realise it was all OK just as it was, is actually kind of fun. Forgetting everything you were meant to remember, but didn't have time to write it down, is to put it mildly, challenging. No one gets paid this early on in a start-up...
We are lucky here in Harstad to not only have a brewery, but a brewery with top quality beers in all different colours, scents and flavours.
We got in touch with Tom Dahlberg at Harstad Bryggeri with an idea about recycling the hops and grains he uses in his brewing process. Hops are added in order to provide balance between bitter and sweetness, and are more commonly found in IPA (India Pale Ale).
What most people don't know though, is that hops are also highly beneficial to your skin. Hops are a natural herb. They are high in tannin's which can help reduce inflammation. Plus they promote detoxification and are beneficial as a natural remedy to flush out toxins. That is great news if you are struggling with blemishes. Hops also have a tonic effect that washes bacteria away. It can even help to fade old acne marks.
Grain used in the brewing process also has an abundance of skin enhancing properties. Selenium is a micro-nutrient found in grain and works as an antioxidant on your...
Starting a business is a scary, challenging, daunting, exciting and exhausting experience. Starting a business by yourself rather than part of a team is all the above, and more.
Behind every brand and product lies an entrepreneur with an idea. An idea that festers itself in the psyche of that person and sits on their shoulder, whispering in their ear that the time to start is now. Some of us ignore the whispers for a time, but they don't go away. We make excuses that we don't have time. Between the kids, the hectic job and the endless list of home improvements....it's just not possible.
Self-doubt is the greatest destroyer of dreams and i'm pretty sure every entrepreneur goes through some element of self-doubt. Why would people find my products interesting? Why would they buy it? I don't have the knowledge to get this product to market? What if people don't like it? what if?.... what if?.... what if?.....
Taking one step forward each day is a good place to start. Setbacks will come and...